Surf Stories: Joy Armstrong, Surf Photographer

Today's Feature Friday Surf Story is none other than surf photographer extraordinaire, Joy Armstrong (@theliquid_lens on Instagram). You've probably seen some of Joy's gorgeous work behind the lens on our page, and here is more about this amazing artist!

First things first! Where are you from, and what have you been up to at work?

I grew up in the Pacific North West, but have called Maui home for the past 11 years. I recently transitioned into full time photography/videography. Owning my own business is exciting and worth the extra work. I'm mainly focusing on surf and products, but have had some really fun varying jobs like shooting a proposal out of a heli!

Pictured: Joy sharing some stoke!

That's amazing! How did you start surfing?

I moved to Maui specifically to learn how to surf. I didn't imagine then that it would become such a huge part of my life, but I am grateful that it has. Never took a lesson, just took the junky old house board from where I was renting and walked down to Breakwall everyday until I could stand up on a wave. Soon after moving to Maui I met @salthairjo and she became my surf buddy and good friend and we would go out every day, if not twice or three times a day. If it weren't for her I probably would have given up trying to learn this sport.

@makoaahsam cruising along

How did you get started in surf photography?

I have been into photography since I was a kid. Not sure where my love of cameras came from, but I knew from a young age this was what I wanted to do with my career. I never quite found my niche or my voice in this field until I got my first water housing which was only at the beginning of 2020. It was serendipitous timing because the housing came only a couple months before the lockdown and during lockdown on Maui everyone was surfing everyday! So I had lots of opportunities to practice.

What are some challenges you face as a surf photographer?

As for challenges, I think the biggest ones for me are learning how to market myself/my work and learning the ins and outs of owning your own business. The shooting comes natural to me. There are always those close calls I have on occasion with my subjects (and their longboard fins), which is why I wear a helmet now juust to be safe. Haha.

I have to say though, I wouldn't be where I am without the help, support and incredible encouragement I have gotten from my friends and family the whole way.

@jawcisaboss catching some air

How has surfing affected you/ your life?

It has been such a positive force in my life! I've learned confidence and perseverance. It's humbled me and made me appreciate the delicate balance of our environment. Anytime I'm having a bad day if I can paddle out, even if the conditions are terrible, it will turn my attitude around.

@jennicalowell setting herself up on a fun one

What inspires you?

I think I take my inspiration from a lot of different places, but I really get excited and inspired when I see confident women in sports being badasses.

@kanzastott and @britoliphant talking story with a beautiful backdrop

Where do you see yourself in 5 years?

Easy. Surfing, shooting, and traveling to surf and shoot.

@cenoeee walking into the surf

Any fun surf or ocean related stories:

Last winter I swam out on the North Shore of Oahu at Gas Chambers and Pupukeas with the help and advice of a good friend who grew up body surfing all those breaks. I was nervous I was going to take a set on the head the whole time, but I actually had a lot of fun and learned that I am capable of going out in bigger conditions. So expect some barrel shots this winter!

Joy's surf sister, @salthairjo

The surf is HEAVY in the North Shore, so kudos to you for swimming out there! Biggest lesson learned?

Just go. You will never regret going out.

@jolenemunch and a beautiful duckdive

Any advice/tips for young or aspiring surfers?

Spend more time watching the ocean and other surfers than paddling for waves. You will learn so many valuable lessons. And you will gain so much more respect in the lineup, and be given more waves, if you learn respectful surf etiquette. Oh and smile for the camera!

@britoliphant and a gorgeous sunset

Loved the thoughtful responses, Joy! Her passion for the ocean, surfing and photography is so palpable, and it definitely shines through her work. For more on Joy, follow her on Instagram @theliquid_lens! And if you're surfing in Maui, remember to give her a wave and smile for the camera!